@ University of Birmingham
Mike Robinson is full Professor of Cultural Heritage at the University of Birmingham, UK and Director of the Ironbridge International Institute for Cultural Heritage – a longstanding, unique partnership with the Ironbridge Gorge World Heritage Site. He was previously Founder and Director of the Centre for Tourism and Cultural Change. For 30 years Mike’s work has focused upon the relations between heritage, tourism, culture and how these realms intersect. Recent works relate to World Heritage and Tourism, Heritage and Popular Culture, the Concept of Tradition, and Emotion in Tourism. He is an advisor to the UNESCO World Heritage Programme in Sustainable Tourism and to the UK’s National Commission for UNESCO. He was a Government appointed member of the UK’s Expert Panel to determine the UK’s Tentative List for World Heritage. Mike has worked on heritage and tourism related projects in nearly 40 countries with UNESCO, European Commission, Council of Europe and various State Agencies.